Meet Personal Stylist —Samantha Dempster

Hi! I'm Samantha, personal stylist for women who want to look and feel their best. I believe that we are all meant to express ourselves authentically, and what better way to do that than through our style?

With over 20 years of experience in the fashion and beauty industry, I know what it takes to help you find your personal style. Whether you’re looking for a style update or want guidance on how to dress your body type, I’m here to help. 

Let me lead you on a journey of self-discovery to gain clarity, and confidence, and define an elevated look that will help you live your best life!

Samantha Dempster keeps up with fashion trends

How my journey began…

My love affair with the fashion and beauty world has been a constant my entire life.

My mother worked in the cosmetics industry for many years and I remember watching her apply her makeup in the mornings, taking mental notes. My reading material of choice as a child was Colour Me Beautiful (it was the 80s and Colour Analysis was all the rage) I carried that book everywhere. When I wasn't designing dresses for my Barbies, I was calling friends to help them plan their first day of school outfits. They needed the right outfit to reflect how they wanted to show up that year of course.

As I grew up, I spent many years working in the beauty industry myself as a makeup artist.

At school, I studied Fashion Arts at Humber College and went on to work in Fashion Marketing. 

Many years later, I launched my own online retail store called Inner Muse, where I sold many incredible local Canadian Designer accessory brands.

I always had a love for accessories and adding the unique finishing touches to an outfit! The business was a dream come true, but over time I realized that I longed for more connection with my customers, a more personal touch. 

I decided to pursue personal styling and started taking some courses again to brush up on my skills. 

I went on to take courses through George Brown and then topped it off with a certificate in Colour Analysis through the Image Institute for a full circle moment.

What People Are Saying

  • KISANET, TORONTO ON.

    “I now feel more inspired and confident, knowing what works for me, and also approaching style with an attitude of fun and play. I cannot recommend Sam enough to anyone looking for a personal stylist. She’s just awesome!”

  • KERRY CLARE, TORONTO ON.

    “Thanks to her warm compassionate spirit, savvy eye, and fashion/beauty know-how—I am learning to tap into my own unique aesthetic and celebrate what makes me shine. ”

  • BARB CARTER, CALGARY.

    “ This experience has given me the confidence to find my best looks when i’m choosing something new to wear and the answer to why I don’t feel my best with some of the items in my closet. There is power in knowledge.”