“Samantha is worth every penny spent on her services!
She helped me edit a vast wardrobe that was bursting and full of great pieces, but too many that no longer fit or no longer suited my lifestyle.
She gave me the confidence to let go in favour of a closet with actual breathing room, and pieces I like that fit me well.
She provided great suggestions on gaps in my current wardrobe and also had endless patience as I struggled trying on awkwardly too small items.
It takes a lot of energy to do this work and I felt supported and empowered through the process.”

~ Tamara G, Toronto, Wardrobe Edit

“Samantha is excellent at what she does!
My mom, sister and I did an in-person colour analysis with her and had so much fun. We spent a few hours together, each going through the process, guessing which colour or shade looked best on each other as Samantha worked her magic. She was fun to work with, easy-going throughout the process, and knowledgeable about all things colour.
The results of the colour analysis have helped us look our best and become more mindful shoppers. We now keep a swatch wallet for our season in our purse, which has been a game changer when it comes to what we spend our money on.
I highly recommend Inner Muse and working with Samantha!”

~ Lindsey, Toronto, Group Colour Analysis

“I have always considered myself stylish but now on other side of the pandemic, my old ways weren’t working for me anymore. I was starting to feel stuck. I thought a colour analysis would be a great place to start. That’s when I discovered Samantha.

Samantha is fantastic. She is so easy to talk to, thoroughly explains the process and really listens to her clients. Being a stylist, not just someone who analyzes your colour, really gives her an edge.

I was surprised by my results. Samantha understood it was quite far from my comfort palette and gave me very smart notes to help me transition.

Her follow up wasn’t just sending over my colour palette, but she illustrated how to incorporate my new palette in a multitude of ways and shared outfit examples that are very ‘my kind of fashion forward’. I can’t wait to work with Samantha again.”

~Lynn S, Toronto, In person colour analysis

“Samantha from InnerMuse came to a corporate event where she did a full colour analysis for 12 women during our offsite. The process was a blast and the results were incredible! We could see the impact of colour choice on each of us as she walked us through it all with her amazing insights and advice. Highly highly recommend for anyone wanting to up their game by simply leaning into the colours that do the work for you! Thank you!”

~ Tanya Haunstetter, Montreal, bMod Group Corporate event

“My husband persuaded me to get the full Style Overhaul package for my 40th birthday and I am so glad he did! I found the whole process fascinating, as I love watching experts at work and Sam is one heck of a style expert. From the colour analysis to the wardrobe edit to the amazing personal shopping experience (not to mention fielding all of my questions....) Sam was incredibly supportive and able to offer gentle but firm style advice.

If you fear a stylist is going to turn you into a clone and take away your individual quirkiness, let this put your fear to rest! Sam will consider your tastes, personality and lifestyle when making her suggestions. Somehow she manages to persuade you to try things you never would have picked for yourself while simultaneously making you and your personal style feel more like you than ever!

I had good pieces but was missing key items, couldn't figure out what light colours suited me and struggled to take the awesome wardrobe items I loved and put them into a complete look - but not anymore. Sam has absolutely given me the tools to feel confident in my style choices. I highly recommend her services!”

~ Victoria Patterson, Toronto, The Style Overhaul

“Sam is such an amazing human who is so easy to work with. She has an incredible sense of fashion, she’s honest, caring and most importantly, she is real. From the moment we met, she understood the assignment.

I am someone who likes shopping, fashion, and a good deal but also someone who likes comfort but sometimes had a hard time wearing the outfits that I had in my closet because I was just not sure if I could make them work… and then would just wear the same things over and over again (spoiler alert— leggings and oversized tees). Sam has helped me know exactly what works for me— colours, style, shape, etc. and I now love my closet and all that I have to choose from and even get excited every night, when I choose my outfit for the next day. Bonus: Since working with Sam, I’m pretty sure that I’ve received at least one compliment everyday and I’m not gonna lie, it has added extra pep in my steps!

I purchased the Style Overhaul Package as a gift to myself, as I’m turning the big 4-0 (which is really no big deal— age is just a number!) but after having two young kids, I wanted to have the confidence I deserve and more importantly, self love, so that I can be a good role model for my daughters. I wanted to feel good in my skin (and new wardrobe) and Sam has helped me get here.

You won’t regret working with Sam- she is so amazing at her job and she really cares about her clients.”

~ Kaley Welch, Toronto, The Style Overhaul

“I booked an in-person colour analysis with Samantha after struggling to figure out my colour season on my own. I sew a lot of my own clothes and I wanted to ensure the time/money/effort I invested in creating pieces was going to be worth it. The consultation was great, Samantha guided me through seeing the changes different colours brought out in my facial features. I'm so glad I chose to do this in person because the changes between some colours was subtle and hard to notice without an expert guiding me.

Flash forward to immediately after my consultation when I received my swatch book in the mail and bought 10 projects worth of fabric in my correct colour palette. I wore my first creation to work yesterday and received so many compliments on how the colour of my blouse really made me pop and light up. One coworker told me my makeup was on point and I do not wear make-up!”

~ Victoria Lewin, In Person Colour Analysis

“I did the Style Starter package with Samantha and think you should too. I'm one for whom spending on this kind of service definitely falls in the "luxury" category, but after having done it I know that it is saving me money in both short and long term. My shopping is so much more intentional now that I know what my colours and ideal fits are, and shopping in my colour palette means that my new clothing all goes together. Her purchase suggestions were spot on and she pushed me out of my comfort zones in a few areas in ways that have really paid off. She's also such a pleasure to interact with, I highly recommend.”

~ Andree-Ann Cyr, Toronto, The Style Starter Package

“I had my colour analysis done by Sam this past spring and I can’t begin to explain how amazing it is to now know what my best colours are (True Fall). Not only do I get compliments all the time when I’m wearing colours in my palette, it has made shopping so much more fun. I haven’t bought a single thing on impulse since, because I’m able to zero in on the pieces that will look best on me and when recently shopping for a cocktail dress I picked one in a colour I never would have tried on before and everyone I talked to at the party complimented my look. Sam is one of the nicest people you will ever meet, has incredible style knowledge, and truly loves making other people happy and feel good about themselves. Next up I’m going to hire her for a wardrobe edit.”

~ Melissa O, Toronto, In person Colour Analysis

“After I had my baby, most of my clothes didn’t fit me, so I decided that it was time to rethink my wardrobe. I researched local personal stylists and finally settled on Sam. She was an excellent choice! Her advice and suggestions were absolutely helpful. She helped me get clearer on what my personal style is and how to actually dress in that style. Aside from helping me with my wardrobe, Sam is also a genuinely nice person. She is easy to talk to and very generous with her time. She is also very well-spoken, intelligent, and generally fun to be around. While the process of building the right wardrobe certainly does not happen overnight, I have found Sam’s services very helpful in moving in that direction.”

~Parisa M, Toronto, Style Overhaul

“Cannot thank Sam enough for such an amazing overall experience. I wasn’t sure what to expect, but she ( almost literally) held my hand through the whole overhaul process, guiding me on colours/styles that work best for me, how to organize my closet, how and where to shop, makeup/jewellery suggestions…you name it, we overhauled it. I feel so refreshed and. am finding it so much more enjoyable to pick out clothes in the morning! And not having to constantly question what I’m wearing or if something looks ok is such a relief. Thank you so much, Sam - I would highly recommend your services to anyone who might need a little push in the right direction in the wardrobe department :)

~ Katrina C, Toronto, Style Overhaul

“Working with Sam was an absolutely incredible experience. I have always hated thinking about clothes, picking clothes, shopping for clothes and most of all wearing clothes. I know what I like but lack the confidence to put outfits together and wear them well due to always feeling self conscious. 

Samantha helped me to edit what I have, identify what colours I should wear, then she took me shopping. What is normally the most painful experience for me was so much fun and easy! She had pre selected items in all the stores and put them by for  me and she had such an amazing handle on what I liked from our initial discussions, it was a great experience and that's the first time I have ever said that about shopping! 

Thanks Sam for helping me feel great in my clothes again. The best investment I have made in myself lately! “

~Lora C, The Style Overhaul

“Working with Sam is one of the best decisions I have ever made. A few months ago, I was not feeling any joy when it came to my clothes. I tried to make changes on my own, but I made little progress. So, I chose to do the Style Overhaul with Sam, and I have learned so much. Her advice is amazing, and it’s completely changed me. 

Here are a few things I have discovered. 

• Know your Colours. I kind of sort of knew what my colours were, but I learned that some colours and shades make me ‘pop’ and ‘sparkle’. It became very clear as Sam showed me.

• Get clear on your style. I took Sam’s advice and started using Pinterest. It became so clear so quickly what my style is. I feel so much less overwhelmed as I can now quickly zone in on pieces that match my style. 

• Ignore sizing. I was stuck in what I thought my size was and always ignored any other sizes. During our Personal Shopping day, I bought clothes in small, medium and large. And it didn’t matter. The only thing that matters is how it fits. I feel totally okay with that now. It was a pretty significant mindset shift. 

• Try on different styles. Sam opened my mind to styles of clothes that I wouldn’t have even tried before. I used to really like wearing my skinny jeggings, but now I am wearing slightly looser styles that I wouldn’t have considered before but they look great!

• If it’s not a HELL YES, it’s a NO. Building a closet filled with clothes you love takes time. Wear clothes that bring you JOY. 

• The Style Overhaul exceeded my expectations. Getting my colours done, the really fun Personal Shopping Day and the comprehensive, awesome style guide that she created for me have all been invaluable.

Sam is so kind, patient and knowledgeable. She has brought happiness into my closet and given me the confidence I have always wanted. I am incredibly grateful to have had this opportunity to work with her. I already have another Personal Shopping day booked and I can't wait.

~ Jacqui, Toronto, The Style Overhaul

“I've wanted to revise & scale down my wardrobe for the past 10 years. I would often start with a closet clean out but ended up putting everything back because I could decided what to keep/pitch based on what looks best on me... so I kept it all!
I finally found Sam & Inner Muse and booked an in-person colour analysis to really discover the colours and tones that works best for my skin, complexion, hair & eye colour. After my 90-min appt, I had a colour palette that became the deciding factor on what to keep/pitch from my wardrobe. I booked a virtual follow up appt to review a few items from my closet that I wasn't sure about and Sam gave me clear yay/nay - and why - on each piece.
I now have a scale down selection of clothing that I love & feel very confident about wearing. I also sew some of my own clothes so I have new direction for the fabrics I look for when buying.
Sam is super knowledgeable and bring her years of styling experience to share with her clients. She explains every step of the process during her sessions and is always available for follow up questions. I'm feeling great about my new colours and learning about a whole new colour palette that looks great for ME!”

~Juanita M, In Person Colour Analysis

“ Sam absolutely captured everything I was looking for and I feel so much more confident shopping now. I purchased the jeans she recommended, using the measurements I gave her to make sure I had the right size and they are perfection. I can’t thank her enough. It’s exactly what I needed. I am now going through my closet and filtering out items and colours that don’t do much for me. She is so talented and I have already shown some friends and my boss what she did for me and they all love it!”

~Ashley A, Sue Saint Marie Ontario, The Style Starter Package

“ I just used Samantha’s Wardrobe Edit service and it was fantastic! Like so many of us, I’ve been going through the ole “What’s my style post-kids, post-covid, post all of the things struggle with a dash of “not sure what to wear, so I will wear jeans and a white t-shirt again”. We started out with a style questionnaire that got the wheels turning, and then the actual edit itself, I could see it all come together. We figured out what really works for me, what doesn’t and what I actually am missing from my wardrobe. After the edit, I was so excited to get dressed this morning and even created a new outfit ( because my wardrobe is actually awesome!) If you are feeling lost in your wardrobe or debating hiring someone to help, let this be your sign to DO IT, it’s a worthwhile investment.”

~Belinda B, Toronto, The Wardrobe Edit

“Working with Sam gave me so much clarity with what I need to do to edit my closet. I really liked how she helped me envision new looks with existing items that are in my closet like shoes and jeans. I’m not the most trendy person, so I really appreciated that she worked with my personal style, and now I feel super confident about my closet and what I need to add. I appreciated the tips and outfit examples too.”

Melissa M, Toronto - The Style Starter Package

“ Rebuilding a wardrobe from scratch isn’t easy, but Sam understood the assignment and delivered in spades. She took the time to understand my style goals and covered all the bases, from finding my best colours, to clothing that will flatter my shape, right down to shoes that look cute and are comfortable; to stylish and timeless pieces that I can wear for years to come. I trust her taste and am excited to continue working with her to build out my wardrobe for other seasons. Highly recommend!

~ Marnie C, Toronto, The Style Overhaul

“Samantha is a style angel. I came to her so lost, after having two kids in a pandemic, clutching on to skinny jeans with holes in them, having no idea how to move forward with my style. She asked all the right questions, challenged me while still remaining gentle and kind, and made me feel totally seen. She helped me develop a new sense of style and I walked away knowing what colours work on me, what physical attributes I should be highlighting, and what items needed to just straight up go in the garbage. I think the most magical thing about Samantha is that she understands that style overhaul phases of life are bigger than just the style - people moving into a new season of life tend to be overcoming emotional baggage and physical changes and she was so empathetic and aware of this. I cannot recommend her enough. “

Kathleen L, Toronto, The Style Overhaul

“ I was in such a rut after a challenging few years that I had lost the ability to figure out what I wanted. After a colour analysis. wardrobe edit and personal shopping experience, Sam has changed the way I look at myself.

Sam didn’t try to change who I am, she just helped me figure out who that is and how to express it through my wardrobe choices. She was caring, compassionate and so much fun to spend time with all of which made the process so easy to lean into. I feel absolutely renewed, and have found a confidence in how I approach my look that I haven’t felt in years.

Style isn’t everything, but i’ve discovered that it can be a way to get myself back out into the world so I can move on and up. If you are ready for a change but need help figuring out what that could look like, I can’t recommend Sam enough.”

~ Megan B, Toronto, The Style Overhaul

“ I had a body and colour analysis done with Samantha and it is a game changer! I now know what colours and clothing styles look best on me — and this has made shopping so much easier and enjoyable. Plus no more spending money on clothes that are beautiful but don’t look quite right on me. Can’t recommend enough.”

~Marianne L, Toronto, Colour Analysis

“I recently had my colours done with Samantha. Although I had some idea of which colours I liked to wear, the end result was a surprise. This experience has given me the confidence to find my best looks when i’m choosing something new to wear and the answer to why I don’t feel my best with some of the items in my closet. There is power in knowledge. Samantha was so fun and positive, I would recommend it to anyone who is struggling to feel their best”

— Barb Carter, Calgary, Colour Analysis

“ Working with Samantha was an amazing experience and I recommend her to everyone. She not only helped me to discover my season ( True Summer) but also taught me which colours are most flattering. She was very thorough and explained every step of the way. Sam’s way of empowering and educating helped me to take what I’ve learned and feel much more confident in my decision making abilities.”

- Alicia T, Toronto, Colour Analysis

“I cannot recommend Sam highly enough. She did my colours and wardrobe edit, as well as a style guide for me. She is positive and uplifting and it was fun to spend a day with her. I learned so much from what colours look best on me, and how to use my existing wardrobe in new and different ways.

The survey that she sent out made me really think about what I want to look like in this phase of my life. One of the key things that I told her was important for me was to look stylish, but also feel comfortable. She took my answers, which were sometimes pretty vague, and transformed them into a style guide that felt like me. I also loved that the style guide had links to the actual products that she was recommending.

The wardrobe edit was particularly helpful. Sam showed me so many new options and combinations out of my existing wardrobe that I would never have thought of. There was no pressure to go out and have to buy all new clothes once she showed me how much I actually already had. She helped me identify gaps in my wardrobe, so that when I go clothes shopping I know exactly what I should be looking for, what shapes and styles will look good on me, and what colours I should be looking for. It has actually helped me reduce the amount of clothing I buy, and now what I buy I'm confident that it works for me. Her approach is gentle, but she also has a way of letting you know when something isn't working for you that doesn't make you feel bad.

Now that I've had the Sam treatment, when I go out I feel like I look put together, stylish and modern, but that I'm not sacrificing my comfort. Sam totally knocked it out of the park. I highly recommend getting in touch with her and have her work her magic for you.”

— Megan P, Toronto, The Style Overhaul

“Full disclosure: At first I was inclined to avoid having Samantha advise me on matters of style, not because I wouldn’t benefit from such advisement, but because of just how much I have to learn—not to mention a lifetime of having my self-esteem stomped on by the fashion and beauty industries that had left me wounded and defensive, primed to have my feelings hurt. Nope, I’d had enough highlighting of my flaws and problem areas, and until I met Sam I didn’t know even there was a different way to look my best, but now—thanks to her warm compassionate spirit, savvy eye, and fashion/beauty know-how—I am learning to tap into my own unique aesthetic and celebrate what makes me shine. What a gift that is, especially in my forties. Sam’s guidance is invaluable.”

—Kerry Clare, a customer since 2018, Colour Analysis

“After working from home for more than two years, gaining COVID weight and living in yoga pants, it's not surprising I wasn't feeling my best. I'm headed back to the office and I really needed a lift. Samantha to the rescue! First, she did a colour analysis, and I learned I was not wearing my best colours! There are not just four seasonal options anymore, I am DEEP Autumn. This information has really helped me shop for the best pieces!  Then I answered a 'style survey' so Samantha could decipher the look I was after. Then came the closet edit. I had many great items but needed to learn how to style them and add polish! The icing on the cake was my personalized Style Guide with links to the staple items that were missing from my closet. It was amazing. Just a few new pieces, a pair of trendy sneakers, some statement jewelry, and voila! I feel lighter and brighter (even though I'm DEEP!). Thank you Samantha!“ 

~Steph C, Toronto, The Style Overhaul

“After years of working from home, even before the pandemic, I knew my wardrobe needed a bit of sprucing up for my new hybrid job. I had never enlisted the help of a personal stylist before, but Sam made my experience quite pleasant! She asked me questions about what I wanted and explained how we would work together. She made me feel at ease and was never judgmental about my sense of style or my aspirations. Despite being very sick when she started working on my file, she made sure to send me her final work at the agreed time. I didn’t know what to expect, but when she sent me “my file”, I was blown away! Not only was it professional, sleek, and visually appealing, it also included clear descriptions of beautiful pieces and example images of various combinations, inspirational photos of the stylish women I admired, and links to actual websites where I could buy the pieces from. Once I bought some key pieces, I sent Sam photos of myself wearing them, and she was gracious enough to give me honest and detailed feedback. I now feel more inspired and confident, knowing what works for me, and also approaching style with an attitude of fun and play. I cannot recommend Sam enough to anyone looking for a personal stylist. She’s just awesome!”

~Kisanet T, Toronto, Style Starter Package